The Platinum Blog - Rebranding RSS Feed

In the world of DJing, your name is more than just a title—it’s your first handshake with the audience, your personal brand, and a reflection of your artistry. While staying true to the music is at the heart of DJ culture, picking the right name requires a different kind of strategy. It’s not just about creativity; it’s about standing out in a sea ..

AlphaTheta Corporation, the umbrella company who owns Pioneer DJ, rekordbox, Toraiz, and KUVO, announced today that starting January 25th, 2024, they will be releasing new DJ products under their own brand name, AlphaTheta. The change coincides with the 30th anniversary of their CDJ series media players, as well as the 2024 NAMM conference, to be h..